Now Hiring - Director of Sales in Burbank, CA

Duties and Responsibilities

• Practice, train and implement company policies, especially those relating to safe work practices in accordance with OSHA

(Occupational Health and Safety Administration) standards

• Eligible to be part of the executive committee team
• Direct the day-to-day activities of the sales team, plan, organize, and assign work, develop and communicate strategies and

goals. Advise staff of formal policies and procedures.

• Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site

inspections and written communication. Responsible for 10-20 personal sales calls monthly and conducts 5 phone calls daily.
Completes and provides weekly/monthly sales activity reports. Meets quarterly sales goals as outlined.

• Manage hotel’s RFP process/rate negotiations according to hotel’s rate structure and guidelines
• Analyze historical, current and future hotel market trends and create selling strategies to capture the maximum amount of

revenue and meet /exceed sales goals

• Develop and execute a comprehensive personal sales plan for each sales manager to deliver predetermined goals for group

and corporate accounts with corresponding room night targets.

• Directly responsible for establishing and maintaining the corporate rated accounts in the hotel. Develop and continually

enhance relationships with key corporate, business and travel industry accounts to maintain and increase our market share.

• Directly responsible for hotel’s revenue management program and coordination with brand revenue management programs.
• Prepare annual, weekly, and monthly forecasts for group, contract and corporate room nights, average rate and annual sales

budgets.

• Recommend and/or initiate salary, disciplinary, or other staffing/human resources-related actions in accordance with Company

rules and policies. Alert management of potentially serious issues.

• Create, train, and motivate a sales team that is responsible for developing new accounts, maintaining existing accounts, and

implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest
satisfaction. Develop and maintain relationships with key clients in order to produce group and/or convention business, to
include room sales, food & beverage sales, and catering/banquet services.

• Achieve budgeted revenues and maximize profitability within all areas of responsibility. Drive the preparation of the annual

departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall
objectives of the hotel. Produce monthly reports and sales forecasts.

• Develop hotel-level tactical sales plans and special programs that drive measurable, incremental occupancy, increase

average rates, increase business volume during off-peak periods, increase local food and beverage and banquet sales, and
enhance the image of the hotel in the local community. Monitor sales activities/performance to ensure actual sales meet or
exceed established revenue plan.

• Conduct Daily/Weekly/Monthly competitive rate shops, and shopping site visits